The testimonial page on your real estate website.
Customer reviews on the agent or broker who was involved in the property sale in Maine. They are pretty darn important indicators of what to expect if you have no experience with an agency that peddles properties. But how to handle the praise from buyers and sellers without looking self centered ego-centric. No ones wants to be judged as "thinking only of oneself, without regard for the feelings or desires of others".
Not many folks like a braggart who flaunts their real estate services or any products with hust a little too much swagger.
But confidence in your real estate agent, broker or REALTOR is so important to building any buyer or seller's trust. On the biggest purchase and sale dollar amount most of us ever make in a life time. So there is the fine line to never cross to help a real estate buyer and seller know they made the right selection. So the expectations going in are to the sale will be kept simple, smooth, always professional.
Give me advice to guide the process please.
Confidence comes from a job well done and publicly displayed by others before you using this real estate firm.
The kind of confidence that would motivate a buyer or seller to create public accolades, positive reviews so that others know about the experience. To read all about it. To benefit from the knowledge. But too much confidence is arrogance, cocky and prideful from the agent, broker, REALTOR. Nothing good comes from that mirror mirror on the wall who is the greatest REALTOR of them all.
It's okay for a buyer and seller to be over the top hand stand happy with the way a real estate sale was handled. But the firm involved in the sale should not be the information source alone. Anything they add for the marketing propaganda is a careful delicate operation.
But even too much back slapping and platitudes can make the online reader wonder is this for real? Is this spin and can I trust what my eyes are reading. Some of the real estate reviews or any remarks on say travel websites can seem suspect. Partially because you and I don't use that language describing our experience with a company or individual. The review does not sound legit or is just odd like whoever machined it out does not use English as their primary language.
(Exception: Luxury real estate customer reviews like the copy and plush imagery, videos in the real estate presentation are over the top stilted and high brown snarky.)